Our basic 3-page WordPress site including domain name and hosting plan is just $799 USD.
- Professional Layouts
- SEO Optimization
- Mobile Responsive Design
- Fast & Safe One Year Hosting Plan
- E-Mail Opt-In
- Social Media Integration
- Call To Action
- Automated Site Backups
- Blog Page
- Analytics Integration
- Website Audits
- SSL Certificate
- Optional Maintenance Contracts
- WordPress CMS Platform
- Single landing page available (below)
Base Package – What’s Included?
Basic Package – $799
Includes a domain name, if you don’t already have one. If you don’t have one see our FAQ page for considerations when choosing a name.
One Year Hosting With SSL
One year hosting plan for your site is included, with an SSL certificate.
Three Page Website
WordPress site with three pages.
Branded e-mail addresses with your domain (see our FAQ page) – maybe you need it, maybe not. If you do, you can have as many as you want.
E-Mail Contact Form
A ‘Contact Me’ email form (like at the bottom of this page) is included so people can get in touch with you. No extra charge to integrate this with your MailChimp, MailerLite or other marketing platform.
Site Optimized For Mobile Devices
Site is responsive so it will look great on mobile and tablet devices.
Three Rounds of Revisions
Three rounds of your revisions from initial concept to final launch.
Security is a concern these days… it’s not fun when a site is hacked. We make sure your site is firewalled with adequate security protocols, including limiting logins and even two-factor authentication (2FA) if need be. See our FAQ page for more info on this.
Your site can automatically back up to the destination of your choice (Google Drive, Dropbox, One Drive, etc.)
SEO Setup & Configuration
Search Engine Optimization using SEO Framework, a state of the art plugin.
Integration with Google Analytics or other tracking sites such as StatCounter, so you can track your site metrics. Google Analytics account is required, but it’s free.
Social Media Integration
Do you have a Facebook or Instagram page for your business? LinkedIn, or other social media you want to link to your site? No problem.
What’s Not Included?
Logos – bring your own!. If you need help, Wix, Logoworks and others have low-cost (or free) options for creating one.
No e-commerce (in-site purchases). If you have a need to sell a product or service through your site let us know the details and we can give you a quote for adding this.
No custom templates, plugins or themes. We don’t alter core website or plugin functionality.
Content Or Copy Editing
No content or copy editing. If you want experienced assistance, CopybyHeather.com is your friend.
Configuring WordPress Plugins
At your request we will install free plugins to add specific functionality, as long as it’s compatible with the hosting plan. However, depending on the plugin configuration will be up to you, or you can hire us for an additional fee to make them go.
Paid WordPress Plugins
Paid WordPress plugins are not included but we can install plugins you purchase.
What Else Can You Do For Me?
I need more pages
We can add additional pages to your site for $150 each.
I don't want to maintain my site
We offer a subscription service where we will look after your site and make sure all components are kept up to date. In addition we can manage blog posts and updates or changes to existing pages. We charge per month or annually, depending on what you need.
If you need to sell goods or services on your site we can set up an e-commerce system for you. We can provide a quote once we know what you need.
I already have a website but it needs changes
We will be happy to discuss you needs! Maybe you want a complete rewrite, or just need some maintenance or updates to what you have. Either way we can help get you to where you need to be.
Perhaps you have a WordPress site and are happy with it, but aren’t sure if the security and maintenance are current. We can audit the site and recommend any changes or updates we think you need.
What if I just need a single landing page?
Landing Page Special – $599.
Landing page with call to action
A single landing page with a Call To Action (CTA) can be an effective way to present your offer – perhaps it’s all you need at the moment. I can put one together quickly using a customized layout – see example pages under the menu above. If you later outgrow the landing page, your site can be expanded to include additional pages.
What can a landing page do?
A landing page can be versatile and include multiple elements that might be broken out into separate pages on another site. For example, on a single page you could have:
- An introduction and/or value proposition
- A summary of the product or service you’re offering
- An ‘About Me’ section
- Contact information
- Social media links
- And of course, a CTA button linked to your email marketing platform.
It’s a balance though… you don’t want a landing page to be too wordy. If a page scrolls endlessly visitors tend to lose interest.
What is a Call To Action?
A CTA is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a prompt or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. I used them on this site, like the orange button below – feel free to click it!
Why is a CTA important?
The call to action is a key element on a webpage – it’s really the primary function of a landing page. It acts as a signpost letting the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
A CTA makes it clear to visitors which action they should take next and helps remove friction in moving leads down the sales funnel. There may be multiple calls to action on a page if there are more than one desired actions for the user, but generally it’s advisable to limit a landing page to a single CTA.
Some Tips & Tricks
A Few Thoughts About Websites…
Who is your website for?
Your website is not for you… it’s for your clients and more importantly, potential clients. So the content you include should be designed to tell potential clients a little about yourself and what you can do for them.
What is the goal?
Websites can be purely informational, which is fine. Ideally though, you want to turn visitors into prospects. So you want your site to be more interactive – such as having people subscribe to a newsletter or mailing list. Getting a visitor to contact you is the name of the game.
How long does the process take?
This depends on how quickly we receive your content, and how long the approval and revision cycle goes. Generally from a couple of days to two weeks.
What are the Examples above about?
The pages under the Examples dropdown menu are just that… a few sample page layouts. There are many more layouts available, so if these don’t float your boat that’s ok… I can use a layout more in line with your vision.
Content is king!
Quality content is the most important component of your website. It attracts visitors to your site, encourages them to follow your call to action, and impacts SEO results. Content is the reason people visit your website, and the design should be conducted with a content-first approach. If you have a bit of a problem writing content (and who doesn’t?) see my FAQ topic on the subject.
What kind of content should I include?
- Try to visualize your ideal target visitor, or ‘persona’ – there may be more than one.
- Try to create content with these personas in mind… think less about what you want to say and more about what they want to read.
- Your website should answer the why and how of your firm, explaining how your services and process provide value to your clients. This is your value proposition.
- One purpose of content is to preemptively knock down concerns or obstacles visitors may have
- Your initial message should be something that builds/evokes trust
- Try to anticipate concerns visitors might have
- Testimonials build trust